THE STORY

Racha C. Nehlawi

Tujla was born from my memories and dreams.

Ever since I can remember, every memorable moment of my life had an equally memorable piece of jewellery attached to it.

Those moments never left me and have shaped the person I am today, as I continue to carry with me their impact on how I recognize myself. So is the impact of Tujla on me, recognizing myself through my brand’s voice and products.

My dream? I dream of jewellery that makes the heart flutter. I dream of pieces that wake up something inside and gets me moving. I dream of the special moments of creations that I’m proud of.

And most of all, I dream of offering that same quiet intimacy with jewellery that I have to accompany women as they live their moments, holding close their memories and meanings that are uniquely theirs.